GregWilliamson飘菲专注卫浴104年对中国市场很有信心-(XINWEN)

中洁网独家专访Greg Williamson （美国品谱集团首席市场执行官）

中洁网记者：Williamson先生您好，首先请允许我代表中洁网祝贺本次飘菲卫浴中国市场品牌发布会圆满成功。我相信很多人都跟我一样对飘菲品牌并不是很了解，您能简单地介绍一下飘菲的历史吗?

Journalist: Good afternoon Mr.Williamson, first of all, on behalf of Zhongjie website, I'd like to extend our big congratulations to the success of Pfister's brand launching activity. Pfister is a hundred-year-old company in America, but in China, many people are not quite familiar with this brand, so could you please introduce the history of Pfister to us?

威廉森先生：正如你刚才说的，我们已经发展了100多年了，1910年我们成立于美国加州洛杉矶，我们为美国乃至世界的人所知，这是因为我们公认可信的产品质量，美式原味设计和为我们的客户带去更多的价值，同时我们在全世界都有自己的品牌经销商和强大的商业伙伴。

Mr. Willamson: As you stated that over a 100 years old, we were founded in Los Angelas California, we are globlly regonized as high quality products, American designs and great values to our customers and distributors, we do business with many world-scaled business retailers and distributors.

我们的理念是“一切源于客户体验”，这个意思就是通过我们带到市场的产品、创新和价值，给我们的客户传递一种完美卫浴生活体验。

Our philosophy is stated as "It is the experience that matters", the meaning is that we want to deliver our great customer experience from the product we offer, to the innovation, and to the value that we bring to the market.

中洁网记者：威廉森先生您好，我相信飘菲进驻中国市场对飘菲来说是项很大的举措，那么您是如何看待这样的决定呢?

Journalist: Mr. Willamson, I believe entering into Chinese market is quite a strategy for Pfister, so what do you think of this decision?

威廉森先生：很显然我们是非常激动的，在中国我们看到了很多的机会，在此之前，我们的制造团队已经在中国待过好几年，在中国各地也有我们的分公司和部门，现在的条件对我们来说是很成熟的，我们认为只要能生产纯正美式的品牌，带着新颖创新，具有客户价值的产品，我们可以很快地填补中国市场。

Mr. Willamson: Obviously we are very excited, we see many opportunity in Chinese market. We have been here for years with manufacturing ficilities and with some of our businesses and divisions, and now we feel it's the riGHt time for Pfister, we feel it's a good market that is creating more anthentic American brands with great styles and good value and we think we can fill that void.

中洁网记者：自从品谱公司进入中国后，不仅带入Pfister，还有另外三个家居品牌Stanley, Baldwin 和Kwikset，那么您是如何看待品谱公司这样的策略的呢?

Journalist: As it is said that since Spectrum came into China, it not only brought Pfister but the other three home furnishing companies like Stanley, Baldwin and Kwikset, so what do you this company strategy?

威廉森先生：她们都是公司的一大部分，这让我们更有信心能够给我们的客户提供全方位的解决方法，享受一站式畅购。我们有史丹利安防系统品牌，我们还可以提供铂恩五金奢侈品牌，以及凯特安智能门锁，现在有飘菲水龙头卫浴事业的加入，这使得品谱成为一个世界意义上的非常强大的家居品牌。

Mr. Willamson: Well, it's a big part of the company, we feel like we can offer total solutions, we have a STANLEY closet business, a Baldwin luxury hardware business, and Kwikset security business, combining with our Pfister plumbing business, it makes Spectrum a quite powerful business brand for the whole world.

中洁网记者：其他三个品牌现在在中国的发展如何呢?

Journalist: How are the other three brands developing in China? Are they developing very well?

威廉森先生：我们的铂恩五金奢侈品牌全球有名，你可以在中国许多建筑物看到我们的产品，我们的凯特安智能门锁是家居门把品牌，在美国我们家喻户晓，但我们希望可以把这份品质传承到全世界，史丹利的安防系统会领导另外三个企业。

Mr. Willamson: Yes, our baldwin luxury hardware brand is a very well-known globe brand, you see many buildings here in China, our Kwikset brand is a residential door head brand, we are known in US., but we have plans to be well-known globlely as well, in course of STANLEY business in China, it should lead the segment in China.

中洁网记者：中国人口众多，广阔的市场特点的确很吸引企业入驻，但同时中国市场的竞争力也很大，您认为飘菲进驻中国有哪些优势?其又将如何运用这些优势在中国站稳脚跟呢?

Journalist: It is true that China has a large population, which has attracted many foreign companies into this market, but there is also massive competition in China, so in your opinion, what's Pfister's advantage in Chinese market and how would you make use of this advantage?

威廉森先生：我们其中一个优势就是我们在中国已有的受肯定的事业团队和经济模式。比如说史丹利的安防系统，他们在中国已有好几年了，他们的适应能力非常强，也对中国市场很有研究，与很多企业都建立了合作关系,也有许多客户资源;另外一个优势就是我们是老牌的美国品牌，专注于卫浴行业100多年，提供有意义的产品和设计是我们的传统，在来之前我们已经做了2年的市场调查，我们了解中国市场，也懂得如何把有价值的产品带给客户，所以我们很有信心。

Mr. Willamson: So one of our big advantages is our approving business team and approving business model here in China already established, and that comes to our Stanley closet door businesses, which has been in operation for several years, they are very adapted and very knowledgeable about setting up distributorships, and forming meaningful partships, that's number one. Two, we should suggest that there is a need for and a desire for improving American brands,which we have, giving our legacy of providing meaningful products and designs, we begin to understand China market, we will bring very relavant and value-oriented designs.

中洁网记者：相信您也知道，中国文化和美国文化是很不一样的，那么您有信心飘菲可以适应中国市场的情况吗?

Journalist: As you know there is a huge difference between Chinese culture and American culture, so are you confident that Pfister will fit well into China?

威廉森先生：我们很有信心，因为我们有强大的团队在中国，在中国的设计师，销售人员，市场人员都会领引着我们，我们相信，飘菲不仅能在美国市场发展好，在中国我们也能够发展壮大。

Mr. Willamson: I am, and I only say that is because we have a team here in China, not only so much we can do in United States, we provide globle products platform, we have many designers, engineers and testing faility in US. We will fit into the local market, our local designers, local sales people will lead our businesses.

中洁网记者：您认中国卫浴市场如何?您能在中国的市场找到很多卫浴市场的潜力吗?

Journalist: What do you think of Chinese bathroom market? Can you see many potentials in Chinese market?

威廉森先生：我对中国市场是非常有信心的，不仅是卫浴市场，在我看来全球的卫浴市场都是充满机会的，我认为，任何一个企业，只要他们有好的资源、正确的理念、独特的设计，都会做得很好的。

Mr. Willamson: I do, and it's a great market obviously, and not only in China, but plumbing is also a great market around the world, so we really feel that it's an opportunity for all brands if you have a vocal strategy which is what we do.

中洁网记者：非常感谢您接收我们的采访，祝愿飘菲在中国的市场份额越来越大，在中国能发展得越来越好!

Journalist:Thank you so much for your kind cooperation, we all hope the big success of Pfister in China!

>>延伸阅读

独家：飘菲Pfister宣布进军中国高端卫浴市场

http://www.jieju.cn/news/20140528/Detail376770.shtml

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