中洁网独家专访Greg Williamson （美国品谱集团首席市场执行官）
Journalist: Good afternoon Mr.Williamson, first of all, on behalf of Zhongjie website, I'd like to extend our big congratulations to the success of Pfister's brand launching activity. Pfister is a hundred-year-old company in America, but in China, many people are not quite familiar with this brand, so could you please introduce the history of Pfister to us?
Mr. Willamson: As you stated that over a 100 years old, we were founded in Los Angelas California, we are globlly regonized as high quality products, American designs and great values to our customers and distributors, we do business with many world-scaled business retailers and distributors.
Our philosophy is stated as "It is the experience that matters", the meaning is that we want to deliver our great customer experience from the product we offer, to the innovation, and to the value that we bring to the market.
Journalist: Mr. Willamson, I believe entering into Chinese market is quite a strategy for Pfister, so what do you think of this decision?
Mr. Willamson: Obviously we are very excited, we see many opportunity in Chinese market. We have been here for years with manufacturing ficilities and with some of our businesses and divisions, and now we feel it's the riGHt time for Pfister, we feel it's a good market that is creating more anthentic American brands with great styles and good value and we think we can fill that void.
中洁网记者：自从品谱公司进入中国后，不仅带入Pfister，还有另外三个家居品牌Stanley, Baldwin 和Kwikset，那么您是如何看待品谱公司这样的策略的呢?
Journalist: As it is said that since Spectrum came into China, it not only brought Pfister but the other three home furnishing companies like Stanley, Baldwin and Kwikset, so what do you this company strategy?
Mr. Willamson: Well, it's a big part of the company, we feel like we can offer total solutions, we have a STANLEY closet business, a Baldwin luxury hardware business, and Kwikset security business, combining with our Pfister plumbing business, it makes Spectrum a quite powerful business brand for the whole world.
Journalist: How are the other three brands developing in China? Are they developing very well?
Mr. Willamson: Yes, our baldwin luxury hardware brand is a very well-known globe brand, you see many buildings here in China, our Kwikset brand is a residential door head brand, we are known in US., but we have plans to be well-known globlely as well, in course of STANLEY business in China, it should lead the segment in China.
Journalist: It is true that China has a large population, which has attracted many foreign companies into this market, but there is also massive competition in China, so in your opinion, what's Pfister's advantage in Chinese market and how would you make use of this advantage?
Mr. Willamson: So one of our big advantages is our approving business team and approving business model here in China already established, and that comes to our Stanley closet door businesses, which has been in operation for several years, they are very adapted and very knowledgeable about setting up distributorships, and forming meaningful partships, that's number one. Two, we should suggest that there is a need for and a desire for improving American brands,which we have, giving our legacy of providing meaningful products and designs, we begin to understand China market, we will bring very relavant and value-oriented designs.
Journalist: As you know there is a huge difference between Chinese culture and American culture, so are you confident that Pfister will fit well into China?
Mr. Willamson: I am, and I only say that is because we have a team here in China, not only so much we can do in United States, we provide globle products platform, we have many designers, engineers and testing faility in US. We will fit into the local market, our local designers, local sales people will lead our businesses.
Journalist: What do you think of Chinese bathroom market? Can you see many potentials in Chinese market?
Mr. Willamson: I do, and it's a great market obviously, and not only in China, but plumbing is also a great market around the world, so we really feel that it's an opportunity for all brands if you have a vocal strategy which is what we do.
Journalist:Thank you so much for your kind cooperation, we all hope the big success of Pfister in China!